Services Marketing: Integrating Customer Focus Across The Firm
Mary Jo Bitner, Dwayne D. Gremler, Ajay Pandit Zeithaml, Valarie A.
Services Marketing: Integrating Customer Focus Across The Firm / by Valarie A. Zeithaml - 6th ed. - New Delhi : McGraw-Hill, 2014 - 711 p.
978-1-25-902681-2
Management and Auxiliary Services
General Management, Organization and Finance
658.1 / ZEI-S6
Services Marketing: Integrating Customer Focus Across The Firm / by Valarie A. Zeithaml - 6th ed. - New Delhi : McGraw-Hill, 2014 - 711 p.
978-1-25-902681-2
Management and Auxiliary Services
General Management, Organization and Finance
658.1 / ZEI-S6