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Segmentation and Target Marketing : Concepts and Cases

Suresh, K.

Segmentation and Target Marketing : Concepts and Cases / by K. Suresh - Hyderabad : ICFAI University Press, 2005 - 200 p.

ISBN: 81-7881-579-6

Subjects--Topical Terms:
Management and Auxiliary Services

Subjects--Facted Index Terms:
Management of Marketing

Dewey Class. No.: 658.8 / SUR-S

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Segmentation and Target Marketing : Concepts and Cases

ARCHBISHOP KAVUKATTU CENTRAL LIBRARY
ONLINE LIBRARY CATALOGUE (OPAC)