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Strategic Integrated Marketing Communications /

Percy, Larry

Strategic Integrated Marketing Communications / by Larry Percy - 4th Ed. - Oxon: Routledge, 2023 - p. XIV,303

ISBN: 9780367770617

Subjects--Topical Terms:
Management and Auxiliary Services
Management
Management of Marketing
Communication in Marketing

Dewey Class. No.: 658.802 / PER-S4

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