Principles of Marketing (Record no. 21866)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00580nam a2200193Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220107s9999||||xx |||||||||||||| ||und|| |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 978-9352865611 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | AKCL |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | KOT-P17 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Gary Armstrong, Prafulla Y. Agnihotri |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 245 #0 - TITLE STATEMENT | |
| Title | Principles of Marketing |
| Statement of responsibility, etc. | / by Philip Kotler |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 17th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Uttar Pradesh : |
| Name of publisher, distributor, etc. | Pearson India Education Services Pvt. Ltd., |
| Date of publication, distribution, etc. | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | XXII, 701 p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Management |
| 654 ## - SUBJECT ADDED ENTRY--FACETED TOPICAL TERMS | |
| Focus term | Management of Marketing, Marketing Services |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| ARCHBISHOP KAVUKATTU CENTRAL LIBRARY | ARCHBISHOP KAVUKATTU CENTRAL LIBRARY | 01/07/2022 | 919.00 | 658.8 KOT-P17 | 67885 | 01/07/2022 | 01/07/2022 | Books |