MARC details
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02410nam a22003257a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20241129122404.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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241122b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| International Standard Book Number |
9781119854166 |
| 040 ## - CATALOGING SOURCE |
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| Transcribing agency |
AKCL |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658.872 |
| Item number |
HAN-E |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Handley, Ann |
| 245 ## - TITLE STATEMENT |
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| Title |
Everybody Writes: |
| Remainder of title |
Your New and Improved Go-To Guide to Creating Ridiculously Good Content / |
| Statement of responsibility, etc. |
by Ann Handley |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
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| Place of publication, distribution, etc. |
New Jersey: |
| Name of publisher, distributor, etc. |
John Wiley and Sons Inc., |
| Date of publication, distribution, etc. |
2023 |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
p. XIX,412 |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc. |
A hands-on field guide to consistently creating page-turning content that your audience loves. (And that delivers real results.)<br/><br/>In the newly revised and updated edition of Everybody Writes, marketer and author Ann Handley improves on her Wall Street Journal bestselling book that’s helped hundreds of thousands become better, more confident writers.<br/><br/>In this brand-new edition, she delivers all the practical, how-to advice and insight you need for the process and strategy of content creation, production, and publishing.<br/><br/>This new edition also includes:<br/><br/>All-new examples, tools, resources<br/>Updated step-by-step writing framework<br/>Added and expanded chapters that reflect the evolution of content marketing (and evolution of Ann’s thinking about what works today)<br/>The same witty and practical how-to approach<br/>How to attract and retain customers with stellar online communication<br/>How to choose your words well, sparingly, and with honest empathy for your customers<br/>Best practices and ideas for crafting credible, trustworthy content<br/>“Things Marketers Write”: The fundamentals of 19 specific kinds of content that marketers like you write<br/>Inspiration. Confidence. Fun.<br/>In this book, you’ll discover:<br/><br/>Content marketing has evolved. Yet writing matters more than ever.<br/><br/>In this new edition of Everybody Writes, you’ll find the strategies, techniques, tips, and tools you’ll need to refine, upgrade, and (most of all) inspire your own best content marketing. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Management and Auxilary Service |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Management of Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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Marketing Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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Internet Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Business Communication |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Marketing Channels |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Telemarketing and Direct Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Koha item type |
Books |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
Dewey Decimal Classification |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
Dewey Decimal Classification |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
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| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Suppress in OPAC |
No |