ARCHBISHOP KAVUKATTU CENTRAL LIBRARY
ONLINE LIBRARY CATALOGUE (OPAC)

Marketing: (Record no. 44131)

MARC details
000 -LEADER
fixed length control field 00579nam a22002177a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260225132857.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 260225b |||||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788131706916
040 ## - CATALOGING SOURCE
Transcribing agency AKCL
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number ARM-M
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Armstrong, Gray
245 ## - TITLE STATEMENT
Title Marketing:
Remainder of title An Introduction /
Statement of responsibility, etc. by Gary Armstrong and Philip Kotler
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Noida:
Name of publisher, distributor, etc. Dorling Kindersley,
Date of publication, distribution, etc. 2012
300 ## - PHYSICAL DESCRIPTION
Extent p.605
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Management & public relations
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element  General management 
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Of Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Reference
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Suppress in OPAC No
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     ARCHBISHOP KAVUKATTU CENTRAL LIBRARY ARCHBISHOP KAVUKATTU CENTRAL LIBRARY 02/25/2026   658 ARM-M 61396 02/25/2026 02/25/2026 Reference