Marketing Management: (Record no. 44839)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00734nam a22002537a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20260423135910.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 260423b |||||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131716830 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | AKCL |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | KOT-M.13 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kevin Lane Keller |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Abraham Koshy |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mithileshwar Jha |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Management: |
| Remainder of title | A South Asian Perspective / |
| Statement of responsibility, etc. | by Philip Kotler, Kevin Lane Keller , Abraham Koshy and Mithileshwar Jha |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 13 the Ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Name of publisher, distributor, etc. | Dorling Kindersley , |
| Date of publication, distribution, etc. | 1994 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | p.647 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Management and Auxiliary Services | |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Management of Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Reference |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Suppress in OPAC | No |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | ARCHBISHOP KAVUKATTU CENTRAL LIBRARY | ARCHBISHOP KAVUKATTU CENTRAL LIBRARY | 04/23/2026 | 658.8 KOT-M | 60417 | 04/23/2026 | 04/23/2026 | Reference |