ARCHBISHOP KAVUKATTU CENTRAL LIBRARY
ONLINE LIBRARY CATALOGUE (OPAC)

Principles of Marketing / (Record no. 44913)

MARC details
000 -LEADER
fixed length control field 00522nam a22002057a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260513155039.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 260513b |||||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Transcribing agency AKCL
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number CLI-P
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Cliffe, Kenneth
245 ## - TITLE STATEMENT
Title Principles of Marketing /
Statement of responsibility, etc. Edited by Kenneth Cliffe
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New York:
Name of publisher, distributor, etc. Willford Press,
Date of publication, distribution, etc. 2016
300 ## - PHYSICAL DESCRIPTION
Extent p.264
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Management of Marketing
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing Services
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Reference
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Suppress in OPAC No
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     ARCHBISHOP KAVUKATTU CENTRAL LIBRARY ARCHBISHOP KAVUKATTU CENTRAL LIBRARY 05/13/2026   658.8 CLI-P 66042 05/13/2026 05/13/2026 Reference