ARCHBISHOP KAVUKATTU CENTRAL LIBRARY
ONLINE LIBRARY CATALOGUE (OPAC)

Framework for Marketing Management / (Record no. 44938)

MARC details
000 -LEADER
fixed length control field 00618nam a22002297a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260514145629.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 260514b |||||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Transcribing agency AKCL
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number KOT-F.5
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kotler, Philip
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kevin Keller
245 ## - TITLE STATEMENT
Title Framework for Marketing Management /
Statement of responsibility, etc. by Philip Kotler and Kevin Keller
250 ## - EDITION STATEMENT
Edition statement 5th Ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. South Asia:
Name of publisher, distributor, etc. Pearson Education Ltd,
Date of publication, distribution, etc. 2015
300 ## - PHYSICAL DESCRIPTION
Extent p.288
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Management & public relations 
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element General management 
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Of Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Reference
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Suppress in OPAC No
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     ARCHBISHOP KAVUKATTU CENTRAL LIBRARY ARCHBISHOP KAVUKATTU CENTRAL LIBRARY 05/14/2026   658.8 KOT-F.5 65512 05/14/2026 05/14/2026 Reference