ARCHBISHOP KAVUKATTU CENTRAL LIBRARY
ONLINE LIBRARY CATALOGUE (OPAC)

Modern Marketing: (Record no. 45215)

MARC details
000 -LEADER
fixed length control field 00591nam a22002177a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20260923142245.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 260923b |||||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Transcribing agency AKCL
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Item number PIL-M
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Pillai, R.S.N
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Bagavathi
245 ## - TITLE STATEMENT
Title Modern Marketing:
Remainder of title Principles and Practices /
Statement of responsibility, etc. by R.S.N. Pillai and Bagavathi
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi:
Name of publisher, distributor, etc. S.Chand and Company,
Date of publication, distribution, etc. 2007
300 ## - PHYSICAL DESCRIPTION
Extent p.401
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Management & public relations 
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element General management 
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Of Marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Reference
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Suppress in OPAC No
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     ARCHBISHOP KAVUKATTU CENTRAL LIBRARY ARCHBISHOP KAVUKATTU CENTRAL LIBRARY 09/23/2026   658.8 PIL-M 58517 09/23/2026 09/23/2026 Reference