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Electronic Commerce: A Manager's Guide / by Ravi Kalakota
Material type:
TextPublication details: Noida : Dorling Kindersley (India) Pvt. Ltd., Pearson Education Inc., 2014Description: XIV, 431 pISBN: - 978-81-775-8316-8
- 658.800285 KAL-E
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ARCHBISHOP KAVUKATTU CENTRAL LIBRARY | 658.800285 KAL-E (Browse shelf(Opens below)) | Available | 68297 |
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| 658.8 SUR-S Segmentation and Target Marketing : Concepts and Cases | 658.8 SUR-Y Exam friend For Computer Awareness and Marketing | 658.8 UNN-M Marketing Management | 658.800285 KAL-E Electronic Commerce: A Manager's Guide | 658.812 SHA-C Customer Relationship Management: A Stragetic Perspective | 658.827 KEL-S5 Strategic Brand Management: Building, Measuring, and Managing Brand Equity/ | 658.827 SRE-C Commodity Branding : concepts and Cases |
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