Algorithms of Oppression: How Search Engines Reinforce Racism / by Safiya Umoja Noble
Material type: TextLanguage: English Publication details: New York: New York University Press, 2018ISBN:- 978-1-4798-3364-1
- 025.04252 NOB-A
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eBooks | ARCHBISHOP KAVUKATTU CENTRAL LIBRARY | Non-fiction | 025.04252 NOB-A (Browse shelf(Opens below)) | Available |
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005.43 SIL-O10 Operating System Concepts / | 005.432 NEG-L8 Linux Bible / | 020 ODE-W Wikidata for Scholarly Communication Librarianship / | 025.04252 NOB-A Algorithms of Oppression: How Search Engines Reinforce Racism / | 025.30285 VIM-U Unleashing Koha: The Complete Library Solution / | 028.70711 CAR-D Data Information Literacy: Librarians, Data, and the Education of a New Generation of Researchers / | 028.70711 VEA-T.1 Teaching Information Literacy and Writing Studies: Volume 1, First-Year Composition Courses / |
A revealing look at how negative biases against women of color are embedded in search engine results and algorithms Run a Google search for "black girls"-what will you find? "Big Booty" and other sexually explicit terms are likely to come up as top search terms. But, if you type in "white girls," the results are radically different. The suggested porn sites and un-moderated discussions about "why black women are so sassy" or "why black women are so angry" presents a disturbing portrait of black womanhood in modern society. In Algorithms of Oppression, Safiya Umoja Noble challenges the idea that search engines like Google offer an equal playing field for all forms of ideas, identities, and activities. Data discrimination is a real social problem; Noble argues that the combination of private interests in promoting certain sites, along with the monopoly status of a relatively small number of Internet search engines, leads to a biased set of search algorithms that privilege whiteness and discriminate against people of color, specifically women of color. Through an analysis of textual and media searches as well as extensive research on paid online advertising, Noble exposes a culture of racism and sexism in the way discoverability is created online. As search engines and their related companies grow in importance-operating as a source for email, a major vehicle for primary and secondary school learning, and beyond-understanding and reversing these disquieting trends and discriminatory practices is of utmost importance.
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