Marketing The Basics / by Karl Moore and Niketh Pareek
Material type:
TextPublication details: London: Routledge Taylor and Francis , 2007Description: p.220ISBN: - 0415380790
- 658.83 MOO-M
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ARCHBISHOP KAVUKATTU CENTRAL LIBRARY | 658.83 MOO-M (Browse shelf(Opens below)) | Not for loan | 62178 |
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| 658.812 SHA-C Customer Relationship Management: A Stragetic Perspective | 658.827 KEL-S5 Strategic Brand Management: Building, Measuring, and Managing Brand Equity/ | 658.827 SRE-C Commodity Branding : concepts and Cases | 658.83 MOO-M Marketing The Basics / | 658.8342 BLO-E Essentials of Cosumer Behavior | 658.8342 NAI-C2 Consumer Behaviour in Indian Perspective | 658.84 ACH-E Export Marketing |
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