H.S. Murthy Padmanabhan, V.S. Advertising and Sales Promotion / by V.S. Padmanabhan - New Delhi : Ane Books, 2011 - X, 336 p. ISBN: 978-81-9083-228-1 Subjects--Topical Terms: Management and Auxiliary Services Subjects--Facted Index Terms: General Management Dewey Class. No.: 658 / PAD-A