TY  - BOOK
AU  - H.S. Murthy
AU  - Padmanabhan, V.S.
TI  - Advertising and Sales Promotion 
SN  - 978-81-9083-228-1
U1  - 658 
PY  - 2011///
CY  - New Delhi
PB  - Ane Books
KW  - Management and Auxiliary Services
KW  - General Management
ER  -