Gupta, Ruchi <br/><br/>
Advertising: Principles and Practice 
/ by Ruchi Gupta 
 - New Delhi :  S.Chand,  2016 
 - 402 p. 
<br/><br/><label>ISBN: </label>978-81-219-4001-6 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management and Auxiliary Services
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>General Management
<br/><br/><label>Dewey Class. No.: </label>658  / GUP-A