Gupta, Deepak Handbook of Advertising Media and Public Realtions / by Deepak Gupta - New Delhi : Mittal Publications, 2005 - X, 665 p. ISBN: 81-7099-987-1 Subjects--Topical Terms: Management and Auxiliary Services Subjects--Facted Index Terms: General Management Dewey Class. No.: 658 / GUP-H