Mary Jo Bitner, Dwayne D. Gremler, Ajay Pandit Zeithaml, Valarie A.
Services Marketing: Integrating Customer Focus Across The Firm
/ by Valarie A. Zeithaml
- 6th ed.
- New Delhi : McGraw-Hill, 2014
- 711 p.
978-1-25-902681-2
Management and Auxiliary Services
General Management, Organization and Finance
658.1 / ZEI-S6