TY  - BOOK
AU  - Mary Jo Bitner, Dwayne D. Gremler, Ajay Pandit
AU  - Zeithaml, Valarie A.
TI  - Services Marketing: Integrating Customer Focus Across The Firm
SN  - 978-1-25-902681-2
U1  - 658.1 
PY  - 2014///
CY  - New Delhi
PB  - McGraw-Hill
KW  - Management and Auxiliary Services
KW  - General Management, Organization and Finance
ER  -