Kumar, Arun N. Meenakshi <br/><br/>
Marketing Management 
/ by Arun Kumar 
 - 2nd ed. 
 - Noida :  Vikas Publishing House,  2013 
 - XXI, 942 p. 
<br/><br/><label>ISBN: </label>978-81259-4259-7 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management and Auxiliary Services
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>Management of Marketing 
<br/><br/><label>Dewey Class. No.: </label>658.8  / KUM-M2