Martin Christopher McDonald, Malcolm <br/><br/>
Marketing a complete guide 
/ by Malcolm McDonald 
 - New York :  Palgrave Macmillan,  2003 
 - XXV, 556 p. 
<br/><br/><label>ISBN: </label>0-333-99437-X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management and Auxiliary Services
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>Management of Marketing 
<br/><br/><label>Dewey Class. No.: </label>658.8  / MCD-M