TY  - BOOK
AU  - Martin Christopher
AU  - McDonald, Malcolm
TI  - Marketing a complete guide
SN  - 0-333-99437-X
U1  - 658.8 
PY  - 2003///
CY  - New York
PB  - Palgrave Macmillan
KW  - Management and Auxiliary Services
KW  - Management of Marketing
ER  -