TY  - BOOK
AU  - John Dearden
AU  - Stone, Marilyn A.
TI  - Fundamentals of Marketing
SN  - 978-0-415-37097-4
U1  - 658.8 
PY  - 2007///
CY  - London
PB  - Routledge
KW  - Management and Auxiliary Services
KW  - Management of Marketing
ER  -