Kevin Lane Keller Kotler, Philip Marketing Management / by Philip Kotler - 13th ed. - New Delhi : Prentice Hall, 2008 - 800 p. ISBN: 978-81-203-3570-7 Subjects--Topical Terms: Management and Auxiliary Services Subjects--Facted Index Terms: Management of Marketing Dewey Class. No.: 658.8 / KOT-M13