TY  - BOOK
AU  - Kevin Lane Keller
AU  - Kotler, Philip
TI  - Marketing Management
SN  - 978-81-203-3570-7
U1  - 658.8 
PY  - 2008///
CY  - New Delhi
PB  - Prentice Hall
KW  - Management and Auxiliary Services
KW  - Management of Marketing
ER  -