Bagavathu Pillai, R.S.N. Modern Marketing / by R.S.N. Pillai - 3rd ed. - New Delhi : S.Chand, 2006 - VIII, 396 p. ISBN: 81-219-1697-6 Subjects--Topical Terms: Management and Auxiliary Services Subjects--Facted Index Terms: Management of Marketing Dewey Class. No.: 658.8 / PIL-M3