TY  - BOOK
AU  - Bagavathu
AU  - Pillai, R.S.N.
TI  - Modern Marketing
SN  - 81-219-1697-6
U1  - 658.8 
PY  - 2006///
CY  - New Delhi
PB  - S.Chand
KW  - Management and Auxiliary Services
KW  - Management of Marketing
ER  -