Keegam, Wareen J. Global Marketing Management / by Wareen J. Keegam - New Delhi : Prentice-Hall of India, 2008 - XX, 554 p. ISBN: 978-81-203-2066-6 Subjects--Topical Terms: Management and Auxiliary Services Subjects--Facted Index Terms: Management of Marketing Dewey Class. No.: 658.8 / KEE-G