TY  - BOOK
AU  - Keegam, Wareen J.
TI  - Global Marketing Management
SN  - 978-81-203-2066-6
U1  - 658.8 
PY  - 2008///
CY  - New Delhi
PB  - Prentice-Hall of India
KW  - Management and Auxiliary Services
KW  - Management of Marketing
ER  -