Kumar, V.V. Ravi Niche Marketing: Concepts and Experiences / by V.V. Ravi Kumar - Hyderbad : Icfai, 2006 - 259 p. ISBN: 81-314-0389-0 Subjects--Topical Terms: Management and Auxiliary Services Subjects--Facted Index Terms: Management of Marketing Dewey Class. No.: 658.8 / KUM-N