TY  - BOOK
AU  - Kumar, V.V. Ravi
TI  - Niche Marketing: Concepts and Experiences
SN  - 81-314-0389-0
U1  - 658.8 
PY  - 2006///
CY  - Hyderbad
PB  - Icfai
KW  - Management and Auxiliary Services
KW  - Management of Marketing
ER  -