Bose, D. Chandra Modern Marketing: Principles and Practice / by D. Chandra Bose - New Delhi : PHI Learning, 2010 - VII, 314 p. ISBN: 978-81-203-3945-3 Subjects--Topical Terms: Management and Auxiliary Services Subjects--Facted Index Terms: Management of Marketing Dewey Class. No.: 658.8 / BOS-M