TY  - BOOK
AU  - Bose, D. Chandra
TI  - Modern Marketing: Principles and Practice
SN  - 978-81-203-3945-3
U1  - 658.8 
PY  - 2010///
CY  - New Delhi
PB  - PHI Learning
KW  - Management and Auxiliary Services
KW  - Management of Marketing
ER  -