Kevin Lane Keller, Abraham Koshy, Mithilehwar Jha Kotler, Philp <br/><br/>
Marketing Management 
/ by Philp Kotler 
 - 13th ed. 
 - New Delhi :  Pearson,  2009 
 - 647 p. 
<br/><br/><label>ISBN: </label>978-81-317-1683-0 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management and Auxiliary Services
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>Management of Marketing 
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT-M13