TY  - BOOK
AU  - Kevin Lane Keller, Abraham Koshy, Mithilehwar Jha
AU  - Kotler, Philp
TI  - Marketing Management
SN  - 978-81-317-1683-0
U1  - 658.8 
PY  - 2009///
CY  - New Delhi
PB  - Pearson
KW  - Management and Auxiliary Services
KW  - Management of Marketing
ER  -