Ramaswamy, V.S. S. Namakumari Marketing Management : Planning , Implementation and Control / by V.S. Ramaswamy - 3rd ed. - New Delhi : Macmillan, 2004 - 748 p. ISBN: 0-333-93719-8 Subjects--Topical Terms: Management and Auxiliary Services Subjects--Facted Index Terms: Management of Marketing Dewey Class. No.: 658.8 / RAM-M3