TY  - BOOK
AU  - Ramaswamy, V.S.
AU  - S. Namakumari
TI  - Marketing Management : Planning , Implementation and Control
SN  - 0-333-93719-8
U1  - 658.8 
PY  - 2004///
CY  - New Delhi
PB  - Macmillan
KW  - Management and Auxiliary Services
KW  - Management of Marketing
ER  -