Suresh, K. Segmentation and Target Marketing : Concepts and Cases / by K. Suresh - Hyderabad : ICFAI University Press, 2005 - 200 p. ISBN: 81-7881-579-6 Subjects--Topical Terms: Management and Auxiliary Services Subjects--Facted Index Terms: Management of Marketing Dewey Class. No.: 658.8 / SUR-S