TY  - BOOK
AU  - Suresh, K.
TI  - Segmentation and Target Marketing : Concepts and Cases
SN  - 81-7881-579-6
U1  - 658.8 
PY  - 2005///
CY  - Hyderabad
PB  - ICFAI University Press
KW  - Management and Auxiliary Services
KW  - Management of Marketing
ER  -