Boyd, Harper W. Ralph Westfall, Stanley F. Stasch <br/><br/>
Marketing Research : Text and cases 
/ by Harper W. Boyd 
 - 7th ed. 
 - New Delhi :  Richard D. Irwin,  2004 
 - 816 p. 
<br/><br/><label>ISBN: </label>81-85386-16-1 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management and Auxiliary Services
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>Management of Marketing 
<br/><br/><label>Dewey Class. No.: </label>658.8  / BOY-M7