TY  - BOOK
AU  - Boyd, Harper W.
AU  - Ralph Westfall, Stanley F. Stasch
TI  - Marketing Research : Text and cases
SN  - 81-85386-16-1
U1  - 658.8 
PY  - 2004///
CY  - New Delhi
PB  - Richard D. Irwin
KW  - Management and Auxiliary Services
KW  - Management of Marketing
ER  -