Gupta, C. B. N. Rajan Nair <br/><br/>
Marketing Management 
/ by C. B. Gupta 
 - New Delhi :  S. chand,  2017 
 - 450 p. 
<br/><br/><label>ISBN: </label>978-93-5161-107-3 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management and Auxiliary Services
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>Management of Marketing 
<br/><br/><label>Dewey Class. No.: </label>658.8  / GUP-M