TY  - BOOK
AU  - Gupta, C. B.
AU  - N. Rajan Nair
TI  - Marketing Management
SN  - 978-93-5161-107-3
U1  - 658.8 
PY  - 2017///
CY  - New Delhi
PB  - S. chand
KW  - Management and Auxiliary Services
KW  - Management of Marketing
ER  -