P.T. Oommen, N.S. Nair Radha, V. <br/><br/>
Marketing Management 
/ by V. Radha 
 - Chennai :  Prasanna Publishers,  2007 
 - IV, 326 p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management and Auxiliary Services
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>Management of Marketing 
<br/><br/><label>Dewey Class. No.: </label>658.8  / RAD-M