TY  - BOOK
AU  - P.T. Oommen, N.S. Nair
AU  - Radha, V.
TI  - Marketing Management
U1  - 658.8 
PY  - 2007///
CY  - Chennai
PB  - Prasanna Publishers
KW  - Management and Auxiliary Services
KW  - Management of Marketing
ER  -