Saxena, Rajan <br/><br/>
Marketing Management 
/ by Rajan Saxena 
 - 5th ed. 
 - Chennai :  McGrowHill education,  2017 
 - 816 p. 
<br/><br/><label>ISBN: </label>978-93-392-2330-4 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management and Auxiliary Services
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>Management of Marketing 
<br/><br/><label>Dewey Class. No.: </label>658.8  / SAX-M5