Keller, Kevin Lane Kotler, Philip <br/><br/>
Marketing Management 
/ by Philip Kotler 
 - 15th ed. 
 - Noida :  Pearson,  2017 
 - p. 
<br/><br/><label>ISBN: </label>978-93-325-5718-5 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management and Auxiliary Services
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>Management of Marketing 
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT-M15