Bagavathi and S. Kala Pillai, R. S.N <br/><br/>
Marketing Management 
/ by R. S.N Pillai 
 - New Delhi :  S. Chand,  2016 
 - 548 p. 
<br/><br/><label>ISBN: </label>9-788121-932448 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management and Auxiliary Services
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>Management of Marketing 
<br/><br/><label>Dewey Class. No.: </label>658.8  / PIL-M