Czinkota, Michael R. Iikka A. Ronkainen <br/><br/>
International Marketing 
/ by Michael R. Czinkota 
 - 10th ed. 
 - Andover :  Cengage Learning,  2013 
 - XXXV, 677 p. 
<br/><br/><label>ISBN: </label>978-81-315-2072-7 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management and Auxiliary Services
<br/><br/><label>Subjects--Facted Index Terms: </label><br/>Management of Marketing 
<br/><br/><label>Dewey Class. No.: </label>658.8  / CZI-I10