TY  - BOOK
AU  - Czinkota, Michael R.
AU  - Iikka A. Ronkainen
TI  - International Marketing
SN  - 978-81-315-2072-7
U1  - 658.8 
PY  - 2013///
CY  - Andover
PB  - Cengage Learning
KW  - Management and Auxiliary Services
KW  - Management of Marketing
ER  -